01
Channel strategy
Positioning, formats, series design and a realistic cadence. What you can say better than anyone, shaped into shows people subscribe to.
Service / Video & social
A video presence
you can actually sustain.
YouTube channels, TikTok and Instagram formats — from strategy and scripts to editing, thumbnails and a publishing rhythm that does not collapse after week three.
What changes
FIG. 01The graveyard of company channels has one cause: production cost.
Most brands start a channel, publish four videos, and quietly stop. Not because video does not work — because the traditional production chain (brief, shoot, edit, review, repeat) makes every video a project.
AI-native production changes the equation: research and scripting with agents, editing accelerated by transcript-based tools, thumbnails and variants generated and tested, repurposing automated. One good recording session becomes a month of multi-format content.
Consistency is the entire game on these platforms. We build the machine that makes consistency cheap.
How we work
FIG. 02Format first, machine second, cadence forever.
02
Production system
Scripting pipelines, recording setups, AI-accelerated editing, thumbnail systems, hooks and titles tested per platform.
03
Repurposing engine
Every long video becomes shorts, reels, carousels, quotes and newsletter segments — automatically drafted, humanly curated.
What you get
FIG. 03One recording session. A month of content.
- Video editing pipeline
- Transcript-based editing
- Claude
- Image generation
- Platform analytics
- Channel strategy: positioning, formats, series, cadence
- Complete visual identity: covers, thumbnails, motion templates
- Script and hook systems per platform
- Editing pipeline: long-form YouTube + shorts/reels/TikTok cuts
- Thumbnail and title testing system
- Repurposing engine: clips, carousels, posts, newsletter segments
- Analytics loop: what retains, what converts, what to double down on
Old model vs. Ex Machina
FIG. 04| Traditional agency | Ex Machina | |
|---|---|---|
| Cost per published video | €2–10k | A fraction — the system amortizes |
| Videos from one shoot day | 1–2 | 10–30 across formats |
| Cadence after 3 months | Abandoned channel | Weekly, sustainably |
| Editing turnaround | 1–2 weeks | 24–48 hours |
Questions we actually get
Do you use AI avatars and synthetic voices?
Only if it fits your brand and audience — and clearly disclosed. Usually the winning setup is real humans on camera with AI removing everything painful around them: research, scripts, editing, repurposing, publishing.
We have no one comfortable on camera. Dead end?
No. Screen-based formats, voice-over explainers, animated data stories and founder-notes formats all work without a presenter. We design the format around who you are.
Next step
Ready to talk about video & social?
We'll tell you if we should work together.
A short conversation. No theatre. No deck. No delay.