01
Problem mapping
We look at the actual workflow — where time is lost, what the spreadsheet really does, which tools almost work. The spec comes from reality, not from a workshop.
Service / Custom software
Software that was
too expensive to exist.
Coding agents changed the economics of custom software. Tools that never justified a development team now justify a conversation.
What changes
FIG. 01The build-vs-buy equation just flipped.
For decades, custom software was a luxury. You adapted your business to off-the-shelf tools because building your own meant hiring a team, waiting a year and maintaining it forever.
With Claude Code and Codex doing the heavy lifting under senior supervision, the cost of custom software has collapsed. The tool that perfectly fits your operation — the one that used to cost six figures — is now a project measured in weeks.
That changes what you should even consider building: the CRM that matches how you actually sell. The dashboard that pulls from your real systems. The automation that replaces the spreadsheet everyone hates.
How we work
FIG. 02Small scope. Real users. Fast loop.
02
Working prototype
A usable version in days. You test it on real work, we watch what breaks, and the product converges on what you actually need.
03
Harden and hand over
Authentication, backups, monitoring, documentation. Then it is yours — hosted where you want, maintained by us or by you.
What you get
FIG. 03Software shaped exactly like your business.
- Claude Code
- Codex
- TypeScript
- Python
- PostgreSQL
- Managed cloud
- Internal tools and admin panels
- Custom CRMs and operations dashboards
- Workflow and approval systems
- Data pipelines, imports and integrations between your existing tools
- Client portals and booking systems
- Desktop utilities and browser extensions
- Migration off spreadsheets and legacy tools
Old model vs. Ex Machina
FIG. 04| Traditional agency | Ex Machina | |
|---|---|---|
| Typical budget | €100k+ or "not worth it" | A fraction — often 10–20× less |
| Time to usable tool | 6–12 months | 2–6 weeks |
| Minimum viable scope | Big enough to justify a team | A single painful workflow |
| Maintenance | Dedicated developers | Agents + occasional senior review |
Questions we actually get
We are not a tech company. Is custom software really for us?
You are exactly who this is for. Tech companies build their own tools; everyone else suffers generic ones. The new economics mean a 20-person company can now afford software shaped like its business.
What about security and data ownership?
Your data stays in your infrastructure or in mainstream managed services under your account. You get the source code, the documentation and the keys. No lock-in, no dependence on us.
What happens when we need changes later?
Changes are cheap for the same reason the build was: agents do the mechanical work. Most evolutions are a short conversation and a few days, not a new project.
Next step
Ready to talk about custom software?
We'll tell you if we should work together.
A short conversation. No theatre. No deck. No delay.