Traditional model
6–12 months and two separate vendors
Deliverables / App launch
The app is half the job.
Here is the whole job.
Most teams build a product, then discover the launch is a second project nobody budgeted. This is both projects, delivered as one.
An app that launches quietly is an expensive prototype. This scenario covers the product and the machine that gets it into users’ hands.
Every item below is included. Cut what you do not need; the list is the negotiation.
FIG. 01 — Exploded view. Every part itemized below.
01 / 4
The product
- Product definition: scope, user flows, success metrics
- UX/UI design: every screen, every state, design system included
- The application itself — web, iOS/Android (native or cross-platform), or both
- Backend, APIs, authentication, database, hosting setup
- Analytics instrumentation: you know what users do from day one
- QA pass, performance pass, accessibility pass
- Source code, documentation and deployment pipeline — all yours
02 / 4
The launch presence
- Product website: positioning, features, pricing, FAQ — written and built
- App Store / Play Store kit: listings, screenshots, preview video, ASO copy
- Demo video (60–90s) and cut-downs for social
- Press/launch kit: boilerplate, visuals, founder quotes
- Product Hunt / launch-platform assets if relevant
03 / 4
The promotion machine
- Launch campaign: creative concepts, ads, landing pages (see the campaign list — it applies here)
- Onboarding email sequence for new users
- Content starters: 10+ posts/articles introducing the product’s point of view
- Community/social presence setup with first month of content
04 / 4
After launch
- Weekly iteration on product and funnel based on real usage
- Crash/error monitoring and fixes
- Launch retrospective: metrics, learnings, roadmap recommendation
Timeline
Ex Machina
6–10 weeks, one team, product and promotion in the same loop
Next step
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