Traditional model
8–12 weeks to launch, report a month after it ends
Deliverables / Campaign
Everything a campaign
actually contains.
This is the complete list of artifacts you receive when Ex Machina runs a campaign. Not a process diagram — the actual things.
Agencies describe campaigns in phases and workshops. We describe them in artifacts: files, pages, assets and systems you can open, use and keep.
Every item below is included. When we quote a campaign, this list is the contract.
FIG. 01 — Exploded view. Every part itemized below.
01 / 4
Strategy & foundation
- Campaign brief and objectives document (the one-pager everyone actually reads)
- Audience definition with segments and messaging angle per segment
- Competitive scan: what your market is running right now
- Core message architecture: promise, proofs, objections, calls to action
- 3–5 creative territories with visual and copy direction each
- Channel plan with budget split and expected role per channel
- Measurement plan: KPIs, tracking setup, reporting cadence
02 / 4
Creative production
- Key visual system in all required formats
- Copy kit: headlines, body variants, CTAs — per audience and channel
- Static ad set: every size Meta, LinkedIn and Display require
- Motion/video cuts: 6s, 15s, 30s versions per concept
- Social organic kit: posts, stories, carousels per platform
- Landing page(s) per audience/offer — designed, written, built, tracked
- Email sequence: announcement, follow-up, last-call
- All source files, in your drive, forever
03 / 4
Launch & running
- Campaign setup in ad platforms (or handover pack for your media buyer)
- Tracking verification: pixels, conversions, UTM discipline
- Weekly creative refresh: new variants based on what performs
- Weekly performance report a human can read in 3 minutes
- Mid-flight optimization decisions, documented
04 / 4
Wrap-up
- Final report: results vs. objectives, honestly stated
- Learnings memo: what to keep, kill and scale next time
- Complete asset archive, organized and labeled
- Reusable templates for your next campaign
Timeline
Ex Machina
2–3 weeks to launch, optimized weekly while it runs
Next step
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