Deliverables / E-commerce

A store that sells.
Itemized.

The complete delivery for an e-commerce operation: the storefront everyone quotes, plus the machine around it that nobody itemizes.


The storefront is maybe 30% of what makes a store work. This list covers the full 100% — including the parts that usually surface as "phase 2" surprises.

An online store 20 artifacts — all included the list is the contract 01 Storefront 6 artifacts, itemized below 02 Catalogue 5 artifacts, itemized below 03 Revenue machine 5 artifacts, itemized below 04 Operations 4 artifacts, itemized below

FIG. 01 — Exploded view. Every part itemized below.


01 / 4

Storefront

  • Platform setup (Shopify or headless) with your accounts, your ownership
  • Store design: home, collection, product, cart, checkout — on brand, conversion-tested patterns
  • Payment methods, taxes, shipping zones and rates configured
  • Legal pages: terms, privacy, returns — adapted to your jurisdiction
  • Speed and mobile optimization (most of your buyers are on phones)
  • Analytics: GA4, conversion tracking, search console

02 / 4

Catalogue

  • Product data structure: variants, options, metafields done right
  • Product descriptions written to convert — for every SKU, not just heroes
  • Photography direction (or AI-assisted product imagery where appropriate)
  • Localization of the full catalogue per market
  • Collection and category copy with SEO intent

03 / 4

Revenue machine

  • Email flows: welcome, abandoned cart, post-purchase, win-back, VIP
  • Ad creative system: launch set + weekly variant production
  • Campaign landing pages per promotion
  • Review collection and display setup
  • Discount/offer infrastructure without wrecking your margin

04 / 4

Operations

  • Order and inventory workflow automation
  • Support triage: templates, macros and an agent that drafts replies
  • Weekly dashboard: sales, funnel, ad performance, email revenue
  • Runbook: how everything works, so you are never hostage to us

Traditional model

3–6 months for the storefront alone

Ex Machina

3–6 weeks for storefront + machine, then weekly iteration



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