Traditional model
€2–10k per video, channel abandoned by month 4
Deliverables / YouTube channel
A channel that survives
month four.
Everything needed to launch a YouTube presence and — the hard part — sustain it: strategy, identity, production system and the first 90 days of content.
Most company channels die at video five, when enthusiasm meets production cost. This delivery is designed around the survival problem: the system matters more than the launch.
FIG. 01 — Exploded view. Every part itemized below.
01 / 4
Channel strategy
- Positioning: what your channel is about and why anyone subscribes
- 2–3 series/format concepts designed for repeatability
- Competitor and reference channel analysis
- Cadence plan matched to your real capacity (honest, not aspirational)
02 / 4
Channel identity
- Channel art: banner, avatar, watermark
- Thumbnail system: templates that stay consistent and clickable
- Intro/outro motion, lower thirds, caption style
- Title and description formulas per series
03 / 4
Production system
- Recording setup recommendation (gear, framing, sound) for your budget
- Script/outline pipeline: research and drafts prepared by agents, finalized with you
- Editing pipeline: transcript-based cutting, b-roll library, delivery in 24–48h
- Publishing workflow: upload, metadata, cards, end screens, scheduling
04 / 4
First 90 days
- First 12+ videos: scripted, edited, thumbnailed, published
- Shorts cut from every long video
- Monthly analytics review: retention curves, CTR, what to double down on
- Cadence handover or continuation retainer — your choice
Timeline
Ex Machina
System amortized across content, sustainable weekly cadence
Next step
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