FAQ

The objections.
Answered frontally.

Every question below has been asked by a real, intelligent, skeptical person. They deserve better than marketing answers.


Isn't AI-produced work generic?
Unattended, yes. AI with volume and no taste produces the beige sludge you've already seen everywhere. Our model is the opposite: agents produce range and speed, senior humans provide direction, selection and finish. You're not buying the machine's output — you're buying what our judgement does with it. Look at this site; it was made that way.
Who is accountable for quality?
A named senior human, every time. Agents have no reputation to lose; we do. Every deliverable is reviewed and owned by the person you actually talk to. If something ships broken, you call a maker, not a hotline.
You're 5 people. What if one of you disappears?
Fair question — and the honest answer is that our model handles it better than the old one. Everything we do lives in documented systems: code in your repos, processes in runbooks, content in pipelines. In a traditional agency your project knowledge lives in the heads of a rotating cast of juniors. Here it lives in artifacts you own. Also: nothing we build requires us to stay.
What if you get too busy? Small team, limited capacity.
True, and we treat it as a feature: we take fewer clients and say no more often than an agency with 100 salaries to feed. Capacity per client is enormous — that's the whole point of the model — but the number of simultaneous clients is deliberately capped. If we can't take you on properly, we'll say so in the first call.
Is my data safe in your AI pipelines?
We use enterprise-grade APIs where your data is not used for model training, keep sensitive processing in your infrastructure when needed, and give you the full map of what goes where. If your compliance team has a questionnaire, send it — we like clients who ask.
Why are you so much cheaper? What's the catch?
No catch — a different cost structure. A traditional invoice pays for account layers, coordination, meetings, handovers, offices and margin on all of the above. We deleted those line items. What's left is senior work amplified by agents. You pay for judgement and output, not machinery. The trade-off is real too: no army of juniors, no 24/7 account team, no theatre. Some organizations need the theatre. We're not for them.
Can you work with our internal teams and existing vendors?
Yes, and it usually works well: we move fast on the parts you give us, plug into your tools, and hand over cleanly. The only setup that fails is one where we're asked to move at committee speed. We'll tell you early if we see that coming.
What happens to what you build if AI tools change or you're gone?
You own everything: source code, accounts, content, documentation. We build on mainstream, boring technology precisely so anyone competent can take over. Vendor lock-in — including lock-in to us — is a bug of the old model, not a feature of ours.

A question we didn't answer?

Ask it directly. You'll get an answer from a founder, not a form letter.