01
Foundation
Platform choice (Shopify or headless), information architecture, design, payment and shipping configuration, analytics. A storefront that is fast, credible and built to convert.
Service / E-commerce
A store is not a website.
It’s an operation.
We build complete e-commerce systems: the storefront, the catalogue, the payment and fulfilment flows, the emails, the ads — and the automation that runs it with a small team.
What changes
FIG. 01The store is the easy part. The machine around it is the product.
Anyone can open a Shopify account. What separates stores that sell from stores that exist is everything around the storefront: product content that converts, email flows that recover and retain, ads fed with fresh creative, operations that do not eat your margin.
This is exactly where AI-native execution compounds. Product descriptions for 500 SKUs, localized in three languages. Twenty ad variants per product line, refreshed weekly. Abandoned-cart sequences that get rewritten based on what actually converts. Work that used to require a full team, running as a system.
We build the store and the machine. You run a business, not a backlog.
How we work
FIG. 02Storefront, content engine, growth loop.
02
Content engine
Product content, photography direction, AI-assisted descriptions and variants, localization. The catalogue becomes an asset instead of a chore.
03
Growth loop
Email automation, ad creative production, landing pages per campaign, A/B testing cadence. The store improves every week because iteration is nearly free.
What you get
FIG. 03Everything a store needs to sell, not just to open.
- Shopify
- Claude Code
- Klaviyo
- Meta & Google Ads
- GA4
- Custom agents
- Complete storefront: design, development, payment and shipping setup
- Catalogue production: descriptions, imagery direction, variants, localization
- Email automation: welcome, abandoned cart, post-purchase, win-back
- Ad creative system: variants per product, channel and audience
- Campaign landing pages in days, not sprints
- Analytics, dashboards and weekly performance loop
- Operations automation: inventory alerts, order flows, support triage
Old model vs. Ex Machina
FIG. 04| Traditional agency | Ex Machina | |
|---|---|---|
| Store launch | 3–6 months | 3–6 weeks |
| Catalogue of 500 SKUs | Weeks of copywriting | Days, reviewed by humans |
| New campaign page | A sprint and a designer | Same week |
| Creative refresh | Quarterly, if budget allows | Weekly, by default |
Questions we actually get
Shopify or custom?
Shopify unless you have a real reason not to. The differentiation is rarely the platform — it is the brand, the content and the growth machine around it. We spend your budget where it changes revenue.
Can you work with our existing store?
Yes. Most engagements start with an audit of an existing store: what leaks, what converts, what to automate first. You do not need to rebuild to benefit.
Do you run the ads too?
We build the creative system and the measurement loop, and we can run performance ourselves or plug into your media buyer. Either way, creative stops being the bottleneck.
Next step
Ready to talk about e-commerce?
We'll tell you if we should work together.
A short conversation. No theatre. No deck. No delay.