Client
ING
Projet name
I Need To Go
Project link
Project type
Information website
Services Provided
- Creative Concept
- Design & Integration
- Video Production
- PR & Seeding
Media
Web
Award(s)
Results
- 70.000 visitors on the website after months.
- 350.000 visitors on the blog widget.
- Huge media coverage at the local and international levels (De Morgen, De Standaard, Le Soir, BFM, Trends-Tendances, Stratégies, Marketing Magazine, Contagious, Media Post...).
- Award-winning project.
I Need To Go
Challenge
Very simple briefing: ING entrusted Emakina to imagine and deploy a viral campaign that promotes the Lion Account, a free Internet banking service only available online.
Execution:
On the Internet, everything is free: news, e-mail, music and video download... Everything, but the toilet. Thanks to "I Need To Go", this oversight has now been rectified. You need to go to the smallest room while surfing on the web? Gents or ladies, whatever your business, "I Need To Go" is always free. And on the way out, Pauline is waiting for you with a little surprise...
Visit : www.i-needtogo.com