The media landscape gets more and more fragmented into multiple communication channels. Next to traditional mass media, we see the rise of alternative devices like iPod, mobile phones, PDA, Media Centers, portable consoles... Let us be your guide in this new jungle.

VW Escape TV

Developed for D’Ietern, VW Escape TV was one of the notable accomplishments of 2006. VW Escape TV is the first TV channel that you can not only watch on the internet, but also on you iPod, your PSP, your mobile phone… Every month, some 40,000 loyal customers can download a new episode full of fun scenes, interviews, extreme sports, "making of" segments about the latest blockbusters movies… The objective: the reconnect the Volkswagen brand with its target of 18-28 year olds. VW Escape TV has provoked a resounding response throughout the media and won an "e-Publsiher of the Year" award at the 7th annual "Night of the Internet".

URL : http://www.vwescape.tv

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