Faced with the deregulation of markets and the globalisation of exchanges, existing companies have seen the emergence of new players, often more flexible and agile, creating new challenges in their sector.

Emakina possesses the whole range of knowledge and expertise, be it in marketing or technology, necessary to advance any project:

• Strategy : how translate a product’s, or a brand’s, communication plan into an internet strategy?
• Information architecture and ergonomics (“usability”) : what content and structure for which targets? What services will add value to which deployments over time? How to structure the on-line procedures of the website? How to manage contacts with clients, orders, and after-sale services?
• ROI Planning : e-commerce, as well as other on-line services, allow for various reductions in cost. Emakina will estimate sales volume, tally the reduced cost of services, purchases, and expenses in order to determine the profitability of the client’s operation.
• Technology/Architecture advice : what technological platform to choose? What is the right infrastructure? What is the best software to fulfill a specific need? How best to articulate a plan for transition from one technology to another? How should a new development be structured?
• Analysis and Benchmarking : Emakina is always on the look-out for the latest trends, innovative ideas, the “best practices” that the agency can share with its clients.
• Measuring usage, statistics and optimization : Emakina has developed a broad competence in this area and has thee certified experts in the field. Emakina is one of three authorities in the Belgian market.

Registration process at Electrabel.be

On the first of January 2007, the energy market of Brussels and Wallonia was deregulated – a major change that has forced Electrabel, which had previously been a monopoly, to provide better customer service in the face of new competion. Electrabel has thus asked us to review the usability of its site, especially the registration system, which allows the user to access personalized services. Thanks to recent Ajax technology, Emakina has divided the registration process into three distinct steps, and improved the interactivity of the site in order to better guide the user through the form. The advantage: more people registered on the site and more communication between customers and their supplier of gas and electricity.

References

AGC Flatglass Europe, Aventis, BASF Computer Services, Brussels Airlines, CBR, D'Ieteren, Electrabel, FEB, Fortis Bank, Gevers and Partners, P&V, Philips Belgium , Sadinter, Solvay, Total

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