About Emakina Academy

Emakina Academy Sessions are held regularly and they discuss recent business and hot marketing trends. During these interactive sessions you will have the opportunity to meet our experts and learn how to take full advantage of e-technologies for your business challenges, both now and tomorrow.

Emakina is the leading Belgian e-business agency and offers Web agency, IT integration, e-business consultancy and marketing communication services. With an award-winning team of over 85 web experts, Emakina delivers state-of-the-art projects.

Previous Events

Social Media Marketing - PR at Web 2.0 era (Ghent)

Apr 17 2008

Blogs, Wikis, Social Networks, Social Shopping platforms, … With the rise of the Web 2.0 galaxy, consumers have more power than ever to access information and share their opinion on absolutely everything... including your own products and services. In partnership with Attentio, Emakina and The Reference invite you to join this global conversation that is totally reshaping the brand-customer relationship. You will learn more about Customer Intelligence 2.0, Social Influencer Marketing, PR 2.0 and Social Media Optimization techniques.

During this 10th Emakina Academy, you will learn:

What social media are and why it matters today;
Customer Intelligence 2.0 : How to efficiently monitor social media and track the buzz in real-time;
Customer Intelligence 2.0 : How to detect the threats and opportunities for your own business;
PR 2.0 & SMO : How large corporations already use social media for business advantage;
Social Influencer Marketing : How to interact with the new influencers and transform them into your best brand advocates.

Agenda

13.30 Welcome Drink & Registration
14.00 Social Media Basics
14.30 Attentio : monitoring social media
15.00 Coffee Break
15.20 Practical cases
16.00 Social Media Strategy
16.30 Drink
17.30 End

Location

NH Gent belfort
Hoogpoort 63
9000 Ghent
Access plan

Social Media Marketing - PR at Web 2.0 era (Brussels)

Mar 21 2008

During this 10th Emakina Academy, you will learn:

What social media are and why it matters today;
Customer Intelligence 2.0 : How to efficiently monitor social media and track the buzz in real-time;
Customer Intelligence 2.0 : How to detect the threats and opportunities for your own business;
PR 2.0 & SMO : How large corporations already use social media for business advantage;
Social Influencer Marketing : How to interact with the new influencers and transform them into your best brand advocates.

Agenda

09.30 Welcome Coffee & Registration
10.00 Social Media Basics
10.30 Attentio : monitoring social media
11.00 Coffee Break
11.20 Practical cases
12.00 Social Media Strategy
12.30 Walking lunch
14.00 End

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Microsoft Office Sharepoint Server 2007 Solutions (Ghent)

Mar 14 2008

Looking for a reliable and flexible solution to deploy your enterprise portal? Emakina, The Reference and groupe Reflect invite you to discover Microsoft Office Sharepoint Server 2007. The same event taking place in Brussels on 30th January will take place in Gent on 14th March. The Agenda remains the same for both dates however, the event in Gent will take place in the afternoon.

Agenda

13.30 Registration & welcome coffee
14.00 Microsoft Office SharePoint Server 2007 Presentation
15.00 Coffee Break
15.20 Case study: Dexia Intranet
16.00 Case study: Designing and Branding Microsoft Office Sharepoint Server 2007
16.30 Case study: Wesco and Danone Nations Cup
17.00 Drink
18.00 End

Location

NH Ghent Belfort
Hoogpoort 63
9000 Ghent
Access plan

Microsoft Office Sharepoint Server 2007 Solutions (Brussels)

Jan 30 2008

Looking for a reliable and flexible solution to deploy your enterprise portal? Emakina, The Reference and groupe Reflect invite you to discover Microsoft Office Sharepoint Server 2007, the Microsoft platform that already helps thousands of companies to facilitate collaboration, provide efficient content management features, implement business processes and supply easy access to critical information.

During this 9th Emakina Academy, you will learn:

How Microsoft Office Sharepoint Server 2007 can solve most of your integration problems
How Dexia successfully used Microsoft Office Sharepoint Server 2007 to deploy the new Intranet company
How to integrate a user-friendly design in a Microsoft Office Sharepoint Server 2007 project
Why Danone selected Microsoft Office Sharepoint Server 2007 to build an international website including 24 different versions

Agenda

09.30 Registration & welcome coffee
10.00 Microsoft Office Sharepoint Server 2007 Presentation
11.00 Coffee Break
11.20 Case study: Dexia Intranet
12.00 Case study: Designing and Branding Microsoft Office Sharepoint Server 2007
12.30 Case study: Wesco and Danone Nations Cup
13.00 Walking Lunch
14.00 End

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Enterprise 2.0

Jun 14 2007

The Web 2.0 technologies are exploding and even your own company can't escape this new revolution. Blogs, wikis, social networks, virtual offices, RSS feeds... A new generation of collaborative tools is completely reshaping the way people work together and share their knowledge. Are you ready for Enterprise 2.0?

During this 8th Emakina Academy, you will learn:

How to successfully implement a collaborative work platform for your company.
Why Fortis sets up social networks to improve communication value inside and outside the company.
How large accounts like La Poste or Dassault Systèmes use blogs and wikis to increase knowledge sharing
Why a virtual office can be a kost killer and a major asset for your business workflow.

Agenda

09:00: Registration & welcome coffee
09:30: Enterprise 2.0
10:00: Gurus: social networking and knowledge sharing platform
10:45: Coffee break
11:00: BlueKiwi: collective intelligence at work
11:45: Join2Grow, a social network for European entrepreneurs
12:15: ContactOffice, a virtual office for your company
12:45: Walking Lunch

Location

Flagey Cultural Centre
Place Flagey
1050 Brussels
Access plan

Video on Internet

Mar 23 2007

In 2006, online video has taken Internet by storm. YouTube, podcasting, user-generated content, video on demand, streaming, catch-up TV... A new galaxy of services - and exciting opportunies for advertisers - is emerging. The revolution will be televised. In 2007, can you really afford to miss it?

During this 7th Emakina Academy, you will learn :

View "View Telemak presentation"

Boost Your Intranet

Nov 8 2006

Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.

During this 6th Emakina Academy, you will learn :

How to improve your company communication through portal usage;
How to increase traffic on your communication portal;
How to implement the key factors of success to ensure users' adoption.

AJAX, Flash & Rich Internet Applications

Sep 13 2006

Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.

View "our presentation"

Marketing 2.0 : Discover the new consumer at the Web 2.0 era

Jun 26 2006

The new Web 2.0 applications are dramatically changing the consumer behaviour.

Escape TV, the first TV channel in podcasting.

View "View our presentation"

Measuring the end user experience

Aug 25 2005

Do you know how your visitors experience your website?

Sure you have a functional website but is it operational at all times?

How long does it take for a customer to find your contact form or to go through a specific set of pages?
How long does it take for your pages too load?
A few seconds too long or an unexpected error can prevent your visitor becoming a customer. Learn how to get accurate and reliable business reports on how your website performs at all times.

Register to Emakina academy and receive your free Website QoS report.

All registrants' websites will be monitored by ip-label for end user quality of service and availability. ip-label will then provide a ranking based on these tests and will elect the best websites. In addition, every registrant will receive its confidential free monitoring report highlighting the strengths and weaknesses of its corporate website.

Viral Strategies & Buzz Marketing

Apr 14 2005

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly.

Buzz-Marketing Power

The power of buzz far exceeds many conventional marketing vehicles. It is probably the oldest, most well-used and valuable one out there.

Find out how you can successfully use these marketing techniques to market your business needs, whether or not you need to introduce a new product or service or simply want to bring additional traffic to your website. Learn the secrets of the trade by listening to 3 of our satisfied customers who put viral marketing and Emakina's creative skills to work for them and received tremendous results.

09:30: Welcome coffee
10:00: Emakina Academy introduction
(Denis Steisel - Executive partner, Emakina)
10:15: Turning the Yeti & Pinguin buzz into a successful promotional viral game for the Volkswagen Beetle
(Stéphan Bogaert - Advertising manager, Volkswagen)
10:30: The Vodafone live! online launch, the game that built the largest MMS and SMS buzz
(Fabienne Gyselinck - Webmaster, Proximus)
11:00: The truth about the Goblin and its Sprite Light, the first national viral campaign
(Frederic Tshidimba - Sprite Brand Manager, The Coca-Cola Company)
11:45: Viral Marketing Strategies and Buzz Marketing
(Brice Le Blévennec - Executive Partner, Emakina)
12:30: Lunch
14:30: End

Fabienne Gyselinck - Webmaster for Proximus

I am responsible for the Publishing Team at the Internet division of Proximus, department Communication. My team is responsible for the daily maintenance of the Proximus.be site and all online communication channels such as webvertising, mini-sites and others.

Ides Ticket (New Speaker!) - Marketing Manager Youth Brands

Leading and coaching of Fanta and Sprite brand team
Development of youth brand strategies and innovations

Stéphan Bogaert - Volkswagen Advertising Manager

As Advertising Manager for Volkswagen, my responsibilities are all above the line communication for the different media channels with a particular interest for the Internet. Before I was also responsible for the Internet and Extranet site for the Seat brand.

Web Analytics & Search Engine Marketing

Jan 1 2001

How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?

During this fifth Academy, our WebTrends experts will explain how web analytics can significantly improve your website ROI and better profile your target group. In the second part of this session, our partner Extenseo will show the power of Search Engine Optimization and Keyword Buying to attract qualified audience through Google & friends.

Emakina Interactive Solutions